• « Blu&Berry, the summit of style »

Welcome to Blu&Berry, the best « sportswear chic » stores in the French Alps.


is a wonderful Family story, all experts in the fields of luxury and creativity.

The Family shares their vision of fashion by choosing luxurious and sophisticated collections and

by researching exceptionnal fabrics, high quality and manufacturing know-how that

ensure timeless elegant Ready-to- wear, shoes, accessories and ski wear for women and men.

The Family creativity and flair is showcased in three stores in Courchevel and Megève, boasting

an exclusive, hand-picked selection of fashion designers that are almost impossible to find


Whether you’re looking for chic evening dresses or superb ski outfits, the main idea is the

same: elegance, sophistication and quality.

Within the warm « contemporary chalet decor » every customer is greeted with a personalized

welcome, advice and services… for a unique look and an amazing shopping experience.

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More than 30 prestigious brands offering luxury goods

fashion designers and top-of- the-range technical clothing.

Our Services

What they say about us

« Blu&Berry, which stocks Alaïa, Isabel Marant, Céline among other it-labels galore, can provide

au-point après-ski outfits. »

Sunday Telegraph UK

« Pop into Blu&Berry for the latest fashions. Megève chicest clothing boutique. »

Elle Deco USA

« Blu&Berry is an ode to good taste and to what is exceptional. The heights in shopping! »

Les Airelles Magazine

«  The fairytale shop windows of Blu&Berry catch the eye immediately, inviting you to enter into

a world where fashion, ski and luxury marry to perfection. »

Lana Magazine

« A Courchevel et Megève, Blu&Berry s’annonce comme  la nouvelle étoile des neiges de

l’élégance aux sports d’hiver. Le passage obligé des happy few les plus exigeants … »

Janie Samet

Contact us

Blu&Berry Megève
9 rue Charles Feige
Tèl + 33 4 50 91 80 33

Blu&Berry Courchevel
2 rue du Rocher
Courchevel 1850
Tèl : +33 4 79 07 32 91

Loro Piana
Rue de l’église Hôtel le Lana
Courchevel 1850
Tèl : +33 4 79 24 37 56

E-mail : info@bluandberry.com

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Shop Owner Madame Claudine KAWIAK at #bluandberry
Berry'Bear at #bluandberry
Winter 2015! #bluandberry
Welcome in Megeve. #bluandberry
#gucci at Blu&berry
Happy Easter at Blu&berry.
Egg Hunt at Blu&berry in the stockroom with all the team !